Adventures in Marketing: Weeks 283-284

He was waiting for a bagel and café au lait and eying my books and smiling – and eying and smiling. Asian-American. Maybe 40. Pony-tail. North Face puffer vest, black.
He picked each book up, one-by-one, took in each front cover, turned each over, took in the back. He smiled and nodded and nodded and smiled.
I smiled, nodded, and gestured, like, you know, “Help yourself.”
He smiled and nodded.
Maybe he is mute, I thought. I handed him my card.
“Oh. You wrote these.”
Like I might be sitting here selling old books I had scooped up from my basement.
“It’s a treat to meet you,” he said.
He added, as if that was not enough, “It’s so nice to meet you. Really nice.”
Then he left.
A minute later, he was back. “I’ll take this one.” I Will Keep You Alive. “I feel lucky to have met you.”
I asked his name. “And what do you do?”
“I build things.”
“Commercial or artistic?”
“Both.”
He left again.
And then he returned and sat against the back wall.

I couldn’t leave it there. I wanted more of his story. Which he was happy to share.
He had been an English major who had gone into investment banking. He made a lot of money – but he hated the people he worked with. So he became a contractor. He built multi-unit apartment buildings and was about to build his first high-rise when the sub-prime crisis wiped out his financing. About that time, a close friend, who had been diagnosed with brain cancer, was told by her neuro-surgeon her best hope was to “smoke a lot of weed.” Then he had his own catastrophic injury, the recovery from which, its own “miracle,” had drawn him to IWKYA – and mine. It also accounted for his present career: constructing grow houses for medical marijuana.
“I feel blessed to have met you,” he said.
We agreed we looked forward to speaking more.
It wasn’t till a couple hours later I wondered how stoned he had been.

In other news…
Two previous customers stopped by my table.
The first (“Cheesesteak.” “Adventure 275″), was excited to learn my new book was coming out soon. He asked for my card so he could order it. When I said an SASE could bring him a free one, he waved his hand and said “No, no, no. I will buy it.
The second (“The Schiz” “Adventure 280″) wanted me to know she hadn’t read it. This time I was excited because I had thought she had – and was avoiding me. It has that effect on some people.

ALL BOB’S BOOKS are available from www.theboblevin.com

Stalemate

http://www.firstofthemonth.org/smoler-on-afghanistan-two-letters-and-a-response/

One of the two mini- pieces, I mentioned in yesterday’s “Adventure” has gone up as part of a three-some at FOM. I hope you can get there from this link.

Adventures in Marketing — Week 283

Three sales in three separate transactions to people who were neither (a) friends nor (b) previous customers. Remarkable!
First came “Chuck,” a youthful 68-year-old guest of the hotel to which the café is appended. He struck up a conversation because I looked “interesting.” (I was braceleted, in red beret and Andy Warhol soup can half-boots, so… Yeah!) He manages apartment buildings for a SoCal billionaire. His favorite part of the job, he told me, was hearing tenants’ stories, “…like how they kicked meth. ‘That’s a great story,’ I tell them, ‘but never tell it to a real estate agent again.’”
Chuck had a never-used law degree, so we talked that. We talked Covid, hippie days, how the Chinese had bought up Pasedena in order to get money out of their country before their government could steal it, how I became a writer, how his brother had been beaten to death in jail by Orange County police in 1969.
He bought a “Cheesesteak,” and, since he didn’t want change, I threw in a “Schiz.”

Next up was “Aurora,” a pleasant, grey-haired water colorist. She went for “Goshkin” because of the illustrations. While signing it, I learned her husband wrote “gritty crime fiction” set in the San Francisco Tenderloin. Ooops, I thought, I should have pushed a “Schiz” on her. Well, if I run into her again.

Finally, “Uri.” He’s been at the café a couple months and his favorite table is about five-feet from mine. When he is on his lap top, which is all the time he is seated, he never pulls up his mask. I am tempted to say something, except half the time I am my table, I don’t pull up my mask either. Live and let live, I guess.
We had never spoken until the other day, when he asked me to watch his lap top while he went to the rest room. (Usually, like me, he takes it along.) The day after that, the ice broken, he asked which of my books was best for a long plane ride. Turns out he’s an Israeli mathematician, one of many who spends much time in Berkeley, I learned and he’s heading back to Jerusalem. (Weirdly, that makes at least four mathematicians I have met at the café – as opposed to the zero mathematicians I have met everywhere else in my life.

I told Uri of the Israeli TV shows I’ve seen, and he didn’t know any of them – except “Prisoners of War.” He only watches, he said, what hid kids do – and they prefer American TV, like “Friends.”
He bought a “Schiz” too.

In other news…
1.) One more SASE received for a “Lollipop.” This from a comics world pal. [If you want one, send the envelope and sufficient postage – $2.89 domestic – to POB 9492, Berkeley 94709.
2.) A friend forwarded me an email to him from the son of a deceased friend of his. My friend thought it might merit noting in an “Adventure” since the son mentioned “Best Ride,” having found it among a caron of books belonging to his father. The totality of this mention was that the son had “enjoyed ‘Last Ride’… (sic)”; but since this came amidst 16 lines of praise of and comments upon my friend’s writing, I could not resist – perhaps ungenerously – wondering what he really wanted me to note.
3. Have two mini-pieces (one “political,” one “cultural”) waiting at “First of the Month.” I am also to review a collection of letters from S. Clay Wilson to Charles Plymell for “The Comics Journal.” Wilson was, of course, the great UG cartoonist – and a great letter-writer, usually adorning them with his drawings, and Plymell was a semi-great, semi-Beat poet; and this is the first collection of Wilson’s letters to see print.
But it was in a 100 copy edition and was priced at $99. WHOA (expletives deleted !!! I thought, But then I thought, Hey, the Journal will pay me that. So I am feeling very shrewd and very professional and very looking forward to it.

Adventures in Marketing: Weeks 281 – 282

Sold one “Goshkin.”

The buyer was an 85-year-old, retired ER physician, whom we knew from the health club, and who had bought other of my books. She’d recently sold her house and moved into an apartment a block from the café, so I should see more of her. (Turns out she grew up in Chicago, so she should be a “Lollipop” reader too.) She recommended “The First Man,” and I ordered it

Have been sitting outside the café in the nice weather, but business has been slow. The only interest was shown by a fellow who recognized The Checkered Demon. “Is that an original?” he said. “The original’s on a wall at home,” I said. He turned out to be an illustrator/poster designer, who said he’d partied with Wilson in Crockett or Hercules, though I have trouble seeing Wilson in either of those places.

And I heard from Irv. (See “Adventure 275.) “I read your book, Bob,” he said. “And?” I said “It made me smile,” he said, “but it’s not Doestoyevsky.” “Making people smile in these troubled times,” I said, “is a good thing. And I agree with you, it’s not Dostoyevsky.”

In other news…

“Lollipop” took a leap forward toward realization, when my editor completed his read, catching typos and calling into question a number of my word choices. He also had me, with little objection, cutting four entire paragraphs, two here, two there. Some “big picture” questions remain, but, all in all, things are good.

A copy can still be yours for an SASE ($2.89) to POB 9492, Berkeley 94709.

All my other books (some pre-owned) are available thru this very web site.

State of the Union — or, for that matter, the world

http://www.firstofthemonth.org/state-of-the-union-or-for-that-matter-the-world/

My latest piece is up at First of the Month. It’s a mini-mini-story, so mini- that I will forego my usual tease of quoting how it begins. You will have to go directly to it. (Looks like you have have to copy/paste it into your browser. Good luck.)

10 Most Recent Books Read: IX

Last 10 Books Read: IX
(More or Less in Order of Completion: Most Recent Last)
1. “The Year I Lost My Mind.” “Story by Casanova Frankenstein, art, in his stye, by Glenn Pierce. I admire all of CF’s work, and, while I don’t remember much about this, that is no reflection on its merit. I finished it, which, in itself, says something.
2. John O’Hara’s “The New York Stories.” Found this among the Free Books in the café – and replaced it with O’Hara’s “Hell Box.” Nobody writes much like O’Hara any more, but when he was good at what he was doing, he was really good.
3. John Berryman’s “77 Dream Songs.” Clearly my failing, but I got about zero out of this, and I’m done with poetry for a while.
4. Tom Farber’s “Acting My Age.” Tom’s a café pal, extremely erudite and a fine, serious writer. This one’s about aging and man’s spoliation of the planet, so up my alley, though his anti-
depressants don’t seem to be working well as mine.
5. “Seattle Laughs,” Shary Flenniken, ed. Shary’s a pal, though we’ve never met, and Seattle’s a city I’ve only spent a weekend in; but it and its residents’ foibles seem universal enough to make different cartoonists’ takes on it a kick.
6. Tove Ditlevsen’s “Youth,” the middle third of her “Copenhagen Trilogy.” Usually don’t read memoirs – or novels that are them – but am glad I picked this up after a couple reviews caught my eye.
7. Marilynne Robinson’s “Jack.” What’s this, the fourth in her “Gilead” series? All fine stuff.. Can be read out of order, I guess, but the best approach, I’d say, is in order.
8. “Just Enough Liebling.” Found in a box on the sidewalk. I’d never read this particular collection, but I’d probably read everything in it, some of it more than once. Liebling? You can never have “enough.”
9. Sterling Lawrence’s “Legacies.” Recommended by a café guy. I could have done without it.
10. Hilary Mantel’s “The Mirror and the Light.” Amazing! Open it up and you’re back in the 16th century. (Or was it the 15th. You’re dealing with a guy who failed to correctlyidentify 1066 on his Soc. Sci. I exam, freshman year.) Anyway, this makes at least seven novels I’ve read by Mantel, everyone of them excellent.

Adv entures in Marketing: Week 280


Sold one “Schiz.”
The buyer is a long-time café regular, Sometimes she comes with her husband, a bearded fellow in an A’s cap. A horse player and, she tells me, a poet. Sometimes he comes alone and gets two coffees to go; sometimes she does.
“Tell me about yourself,” I said, preparing to sign her book.
She began with her arrival in Berkeley in 1962, at 19, from Joplin, Missouri, with her fiancee who was going to UC. She immediately fell in love with the city. The variety of the people. The sitting in cafes. The talk about everything. Nothing like that in Joplin. (Nor in Philadelphia, when I got here in ‘68.) Twenty minutes later, she had reached her anxiety over the processed food her daughter-in-law was feeding her grandchildren.
Very nice.

In other news…
1.) A graphic designer/café pal has complained about the repetitiveness of the image that accompanies these accounts. Tough, I say. That’s a personally created logo by, S. Clay Wilson, great American artists and originals. Pay attention to the numbers; see when they change. Everybody got that?
2.) Anyway, there may be a lull for a while. Adele’s concern over my sitting inside has led me to move my business to a sidewalk table. More foot traffic but seemingly less book interest (and my sign keeps blowing over).
It is a new show though – or a new season of an old one. Some new characters, like the smiling woman warning of, if I got her right, lethal waves and rays in the air. Some reappearances of old ones, long absent from the daily episodes. Some previously minor characters assuming major rolls. Some emerging plot lines, like the conflict between the octogenarian Zen priest and the fellow in the coolie’s hat who has taken upon himself the removal of all trash from the sidewalk (good) but refuses to be vaccinated (bad).
And I shouldn’t fail to mention, in last week’s pilot, the assault of the elderly panhandler in an electric wheelchair by a fellow wielding what appeared to be a styrofoam tube. I called 911 in my best, honed-by-years-of-tv-crime-drama fashion. “Caucasian male, about 40, six-feet-tall, close-cropped dark hair, black pants, black t-shirt, headed north, toward Vine.” A half-dozen vehicles responded, police and fire, and the perp was apprehended in the Safeway parking lot.
All things considered, I may be safer inside.
3.) And, finally, word has reached me postal rates may be increasing. So if you want your complimentary forthcoming saga of a South Side VISTA lawyer (1967-68) for $2.89, you’d best send your SASE with the aforementioned postage now.
ALL BOB’S BOOKS are available from www.theboblevin.com.

Adventures in Marketing: Week 279

Sold one “Goshkin.” The buyer was a Mended Hearts colleague. In fact, it was my visit to him when he was in the hospital that led him to join.
And received an order for two “Lollipop”s from an ex-client, now friend, one for him, one for a buddy. (He couldn’t hack the SASE business, so he sent a more-than-covered-it check.)
“Cheesesteak” drew a couple ex-Philadelphians to my table, but the connection moved no one enough to buy. One was a thirty-ish fellow, in t-shirt supporting “Sustainable Growth,” had gone to Lower Merion. (“My father went to Harriton, and my grandmother wrote for ‘The Main Line Times.’”)
The other was a slightly older woman, accompanied by a friend, both in black sweats, both with hair in pony tails, probably stopping by the café after a walk or jog or yoga class. “She’s from New York,” the Philadelphian said of her friend.
“Close enough,” I said. “You had an adolescence?”
“I had an adolescence.”
“Perfect. You’ll love it.”
I gave everybody my card. I told them I was here three mornings a week.
Still waiting.

In other news…
A cartoonist semi-pal let me know that Malcolm Gladwell had “quoted extensively” from “The Pirates and the Mouse” in a podcast.
“How ‘extensively’?” I said. “Beyond fair use? Can I sue?”
He e-mailed me a Voice Recognitionized partial transcript. The most salient read, “(L)et me just quote you from the completely nuts account of the saga and the writer Bob Leven…”
I know you’re not supposed to care as long as they spell your name right, but he didn’t spell my name right and it sounds like my account was ‘completely nuts’ and not the saga.

On a more positive notes, my editor’s feedback on the first eight chapters of “Lollipop” are in, so we are moving along there.
Speaking of which, for a free copy of this thrilling account of my stint as a VISTA lawyer on the South Side of Chicago (Sept. 1967 – Sept. 1968) send one of those aforementioned SASEs to POB 9492, Berkeley 94709.
[All my books, some “Pirates,” “pre-owned,” are available at www.theboblevin.com.]

“It’s All Yours, Lestrade”

My latest piece has gone up at FIRST OF THE MONTH. The link is here:

http://www.firstofthemonth.org/its-all-yours-lestrade/

And a sample here:

Reading a book about the Kennedy assassination in a café was like wearing a Grateful Dead hat on Telegraph Avenue, except you were less likely to hit you up for a joint or hear how bummed someone’d been since Jerry passed. Sam, a house boat-residing pedal steel player, advised not overlooking “amazing mind control concerning the Oswald doubles.” James, a bus driver, on whose mustache you could hang an “Out to Lunch” sign, shared his belief in CIA involvement, then followed Goshkin out the door with tales of how it had also facilitated the rise of the Beatles. Lars, a real estate agent, asked if he’d read Fetzer.
“I have only this narrow interest in the assassination,” Goshkin said.

Adventures in Marketing: Week 278

Sold two books.

A fellow from “First of the Month” world bought a “Cheesesteak” and a “Schiz.”

In other news…

1.) “IWKYA” received a heavy recommendation at the on-line Mended Hearts Forum. (MH, for those who don’t recall, is an organization for people — or family of people — who’ve had heart surgery.) The thread in which the recommendation appeared was about the importance of care-givers, in which IWKYA does not stint.

2.) Two previous customers stopped by my cafe table to chat.

a.) J, an engineer, (See Adv. 275. “Cheesesteak”) told me he was enjoying it, said he was thinking about a career change, and asked about being a lawyer.

b.) L., unemployed, (See Adv. 277. “Schiz”) told me was enjoying it. “You’ve got some good ideas,” he said, leaving them undisclosed. “Did youy know Carol Doda?”

I’d forgotten I’d mentioned her.

3.) “Lollipop” remains in limbo. Artistic differences with cover-designer seemingly resolved, but editor seems to be prioritizing elsewhere.

ALL BOB’S BOOKS remain available at www.theboblevin.com. An SASE ($2.89, domestic) to POB 9492, will bring you a “Lollipop,” if and when.