Adventures in Marketing — Week 403
Also sold one non-“Bob,” a “Cheesesteak.” The buyer looked just this side of a street person: black zipper jacket; skull t-shirt; steel chain on belt. But he turned out to be a metal designer/sculptor of national repute. He’s from New Hope but has lived in Philly, near the Italian Market, for 19 years. “I love, love, love Philadelphia,” he said.
“I left in 1967,” I said.
“How come?”
“Well, it was 1967.”
He told me how much the South Street of now is like Haight Street of now. Same head shops, same motorcycles, same bars where you go to pick people up.
In other news – well, not other news entirely:
1.) Another basketball pal – and member of the local Grateful Dead community – posted a recommendation of “Bob on Bob” on Facebook to his friends. Let’s see what that brings in.
2.) And a high school classmate has announced a challenge grant. There are 30 or so of us on an e-mail chain, and she has announced if ten will but a copy of “Bob,” she will make a $150 donation to the school Annual Giving fund. So far one purchased before the announcement; four have promised – and no checks have arrived. I can not be sure if this I a reflection of my classmates feelings about me or Bob Dylan.
3.) First reader responses include “fabulous” and “incredible.”
ALL BOB’S BOOKS ARE AVAILABLE AT www.theboblevin.com.