Adventures in Marketing — Week 404
The Bob” buyers were four people from the café, one former client, a nephew, who also bought a copy for his daughter, a Swiftie employed in high tech, four high school classmates (two girls, two boys), a VISTA colleague, a fellow who knows me through my writing on comix, and one who connected through my writing at FOM. One of the café purchasers had never bought a book from me (and received the gift “Lollipop” because he was from Chicago and had lived there during the year in question) and another café purchaser had made “Bob” her first purchase a week earlier and now wanted one for the girl friend with whom she had seen Dylan in 1964 when they were 13 and he he played the Berkeley Community Theater and half the audience walked out when he came out with a band for the second set. (I said Dylan didn’t go electric until 1965. She said she would check her diary and get back to me.)
The most notable comment the book received was from a fellow at the café who called “The Man, the Moment…” “a worthwhile piece,” which didn’t quite match my personal evaluation of it as “The best thing about Bob Dylan ever written,” though I realize experts may differ. I also overheard two of the more strongly opinionated regulars share the surprising recognition that I was quite a good writer.
Surprising to them anyway. I haven’t doubted that for a half-a-century.
In other news…
1. I previously called attention at FB to my making the pages of “Variety” with my Air Pirates book. While taking satisfaction from being quoted in the company of IP experts whose law school class rank, I am sure, far outdid mine, I was a trifle irked to see my 20-minutes of bon mots reduced to one sentence at the article’s tail end. But as my pal Benj noted, this meant the author had allowed me to dramatically ring down the curtain.
2. Two others have now followed me into selling their books in the café. Both are elder statesmen whose tenure on the scene dwarfs mine. One, an honored member of the local folk music community, ran a landmark guitar store in the Village in the early ‘60s, and the other studied mime in Paris and mask making dance in Bali and has been active in the Bay Area alternative performing arts scene since the 1970. We may turn the place into the Bouquenistes of Berkeley. Look for us in the Tourist Guiides.