Adventures in Marketing: Week 28

I.
Sold three copies of “The Schiz” and one of “Cheesesteak.” The first went to two guys and a gal I knew at the French. The last went to someone I didn’t.

II.Tom?” she said.

She had me confused with an (even) more celebrated author who came there. He always wears a watch cap and I wore one that morning. She had wanted to compare knee replacements with him. (Hers had gone well; his hadn’t.) There, I couldn’t help her, but I could have done heart surgery.

Then she saw my cap said “West Philadelphia.” She had lived there in the ’60s, three blocks from my family, while her now ex- was in med school.

“Wanna buy a book?” I said.

II.
The big opportunity I missed was the 50th anniversary party we attended. Philadelphians past and present were there, but I had left my “Buy Bob’s Books” and my wares at home.

I was proud of the discretion I had shown but…

III.
I showed more initiative by placing both books in a store on consignment. One copy of each. 60/me;40/them split. They will display them 60 days and if any sell, take more.

So if you are in Pegasus on Solano Ave….

IV.
After much mulling I took the plunge on this outfit that promises to get your book reviewed. Think of us, they say, as your personal (cheap) publicist. They will pitch a personally-tailored-to-your-book promo to thousands.

I do not doubt they will find reviewers. One of these places even found me. (“Due to your interest in Cold War espionage…”) But do reviews by people you have never heard of sell books by authors you have never heard of?

I am not so sure.